What to do about gas prices?

Energy Smart

americansunitedforchange.org

Americans United for Change has launched a campaign to Free Our Oil! While an interesting response to the Republican focus on lying to support drilling, I challenged this campaign, stating that this effort supports a quite dangerous framing of the problems and solutions.

If we make this just about gas prices, we are caught into a very dangerous framing. “Lowering” gas prices gets people thinking back to cheaper energy unit costs days. We need people, the nation thinking about enery as a system, as a “cost to own” rather than “cost to buy”. We (the nation) should foster upfront investment (help it) that will lower total “cost to own” by reducing wasteful use of polluting energy. While difficult in a robocall, every single message (I would argue) should avoid getting captured in messaging that fosters thinking that we can go back to days of cheaper gasoline. Over the…

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